X To Launch A TV App For Videos ‘Soon’
Some changes are coming to X (formerly known as Twitter). X CEO Linda Yaccarino announced that the new app will bring “real-time, engaging content to your smart TVs.” They said the app’s interface looks similar to YouTube with a TV App.
“From the small screen to the big screen, X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App,” said Yaccarino. She added, “This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen.”
What X will bring to TV?
According to the teaser video shared by Yaccarino, the app will feature a trending video algorithm that is designed to help users stay updated with popular content, along with AI-powered topics that organize videos by subject. The app will also support cross-device viewing. This means you can start watching a video on your phone and then continue watching it a video on your phone and then continue watching it on your TV.
Yaccarino said the app will feature enhanced video search and be available on “most smart TVs.” Although there isn’t an official launch date for the app, the executive says it will be available “soon.”
TechCrunch reported that the upcoming app launch is part of Yaccarino’s efforts to turn the social media site into a free-speech “video first” platform.
The Wrap reported that the move has been expected for several months, as X is trying to expand its video offerings. They also mentioned former Fox News host Tucker Carlson and Don Lemon, the “latter of which spectacularly fell apart after the former CNN host interviewed X owner Elon Musk for his first video.”
Carlson’s interview with Russian President Vladimir Putin and a video of a rocket from Musk’s SpaceX were part of the preview video the company shared in a post they said.
The company said in the last 30 days, users have watched 23 billion minutes’ worth of video on X. Additionally, the app will be debuting with no ads.
Reactions
Some people took to the comments of the CEO’s announcement to share their thoughts on X’s new endeavor. “This is huge,” one person said. “Finally! I hope my current Smart TV gets the app on the list so I can install it as soon as it is available,” another person said. “This is what I’m talking about. Not only do you provide me a place to go for un-curated unbiased free speech. Now I can watch your content from my TV,” someone said.
Take a look at the teaser below.
Twitter's 'X' Rebrand Sparks Hilarious Reactions
Elon Musk has dramatically revealed a brand makeover for Twitter — he’s now calling it “X” — and the reactions are pouring in. Musk has decided to discard the familiar name and the instantly recognizable bird logo.
Although the site has seen design alterations before (initially appearing as ‘Twittr’), the bird graphic became the logo of the company since its introduction in 2010. And “tweeting” and “retweet” became part of our everyday language that was specific to the platform.
Musk surprised everyone with his announcement on Sunday, and by Monday morning, he tweeted that X.com now redirects to Twitter.com. He followed up with, “Interim X logo goes live later today,” and not long after, he posted a picture of Twitter’s headquarters illuminated with a massive new X.
The Twitter website has now adopted the new logo, leaving behind the familiar blue bird. In a previous statement, Musk expressed his intention to bid farewell to the Twitter brand and gradually eliminate all bird-related elements.
Twitter has prominently featured its vibrant and globally recognized blue bird logo for over a decade. The rebranding can be seen as a significant attempt to revamp the company’s image. In recent months, Musk has been warning about Twitter’s precarious financial situation, with steep losses in ad revenue and concerns about potential bankruptcy.
Adding to the pressure, Threads, a rival social media platform launched by Meta, Facebook’s parent company, garnered over 100 million user sign-ups within its first week, posing further competition to Twitter.
On Sunday, Twitter’s CEO Linda Yaccarino shared on the platform: “X represents the future state of limitless interactivity – focusing on audio, video, messaging, payments/banking – building a worldwide marketplace for ideas, goods, services, and opportunities. Fueled by AI, X will connect us all in ways we’re only just starting to envision.”
Despite Yaccarino’s announcement, many users have taken to mocking the statement and questioning the motive behind the rebrand. Others suggested the “X” was a bad idea. “Imagine explaining to your wife that you watched some Xvideos today,” wrote a user.
As soon as Twitter turned into X, people didn’t waste a second and began cracking jokes about the whole transformation.
Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it.
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