What’s The Most Popular Halloween Candy In The U.S.
Chocolate candies dominate against fruity candies, survey finds
Halloween may embody all things spooky, scary and supernatural, but that doesn’t stop it from also being one of the sweetest holidays of the year.
We’re talking serious sugar sales. Candy purchases, expectedly, jump sharply in the U.S. in the days surrounding Halloween. In 2021, the week with the most candy sales of all was the week of Oct. 25-31, beating holiday candy sales in December, and Valentine’s Day candy sales from February of this year.
The cost of candy is up 13% this year, but that’s not stopping U.S. shoppers from spending money on the holiday. According to a RetailMeNot survey, Halloween spending — including decorations, candy and costumes — is expected to rise 200% this year compared to 2021, with the average shopper saying they’re spending an average of $108.62.
So, what candy are American shoppers buying up the most as Oct. 31 approaches?
Here are the most popular Halloween candies in the U.S. this year, according to RetailMeNot:
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Reese’s cups
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Kit Kat
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Snickers
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Hershey’s
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M&M’s
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Candy corn
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Skittles
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Starburst
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Twizzlers