INDIO, CALIFORNIA - APRIL 23: Latto performs at the Sahara Tent during the 2023 Coachella Valley Music and Arts Festival on April 23, 2023 in Indio, California.

TikTok is a place where you can find out your favorite artist’s personality. Artists and their teams have been able to leverage social media to their advantage. It gives fans an inside look at who they are as a person outside of their music.

Latto is a perfect example of how she uses social media to her advantage and connects with fans. She often posts silly videos of her and her sister Brooklyn trying new food, participating in TikTok challenges, and previewing new music.

The Atlanta native has had an exciting year thus far as she was nominated for two Grammys. Latto was nominated for Best New Artist and her “Big Energy (Live)” was nominated for Best Melodic Rap Performance at the 2023 Grammy Awards. On top of that, she just won her second BET Award on Sunday for Best Female Hip Hop Artist.

She later hit the stage to perform her latest single “Put It On Da Floor.”

RELATED: 2023 BET Awards Complete Winners List

Latto and Cardi B “Put It On Da Floor Again,” for the remix of her viral hit. The firey remix accompanies their music video, where Latto and Cardi B run around a grocery store, jewelry store and party reciting the lyrics. Cardi B’s husband Offset makes a cameo as does LSU star Angel Reese.

Besides music, Latto has used social media to clear up any beef she’s had with fellow rappers. Back in March, a fan accused Latto of mimicking Ice Spice’s cover to her debut EP Like…?

“Every time y’all accuse me of copying folks ima clear it up. Nun mo nun less.”

“I don’t like how y’all take my tweets & make them fit ur weak a– narratives,” she added in a separate tweet.

Take a look at why you should follow Latto and more rappers on TikTok:

  • 1. Latto

    Latto is very active on social media and definitely has one of the funniest accounts in hip-hop. In this TikTok, Latto used a filter to see what food reigned supreme for the Atlanta native. She also shows her personality by doing dance challenges, collaborating with her sister Brookyln, and more on her account.

  • 2. Lil Nas X

    If Lil Nas X is not entertaining you with his music he for sure will be making you laugh on TikTok. In the TikTok above, the “Industry Baby” emcee can be seen using a filter to choose the best rapper to form a bracket. When he’s not using the filters on the app, Lil Nas X like many other artists use it as a marketing tool to preview new music, and show who he is outside of the studio.

  • 3. Cardi B


    Bitches is dead to me then and they dead to me still!!!

    ♬ original sound - Cardi B

    Cardi B is known for fire bars as an artist but the real appeal to her is that she reveals she is so relatable to her fans. In the TikTok above, Cardi gives fans a glimpse of her every day as “Belcalis” (her real name) and not as Cardi B the artist. Her TikTok account has previews of her music, reposts of fans vibing and dancing to her music, and social media challenges she participates in.

  • 4. Coi Leray


    Rehearsing for something major

    ♬ original sound - Coi

    Coi Leray loves to give her fans behind-the-scenes access to her music and TikTok is her medium. The New Jersey native often previews clips of music she is about to release to get a vibe check from her fans. When she’s not showing unreleased music or hopping on a TikTok challenge, she is seen hanging out with her team and friends.

  • 5. Megan Thee Stallion

    Megan Thee Stallion is known for her hilarious voiceovers on social media. In the TikTok above, the “Savage” rapper was recapping her performances overseas last year. Like many other artists, Megan uses TikTok to preview new music, show some behind-the-scenes content, and show off her infectious personality.

  • 6. Ice Spice

    Ice Spice is one of the more popular artists out at the moment. This year linked with Nicki Minaj twice on two songs, “Princess Diana,” and “Barbie World.” Ice Spice tends to use TikTok as a first look at new music just like the time video above.

  • 7. NLE Choppa

    NLE Choppa is hilarious on TikTok. The rapper likes to vary his sound from time to time which the above video shows him sliding on a pop song. He also frequently participates in TikTok challenges.

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