A$AP Rocky Named First-Ever Creative Director of Ray-Ban, Launching ‘Blacked Out Collection’
Merging Music, Fashion, and Innovation in a Historic Partnership
A$AP Rocky is making history once again—this time in the world of fashion. The Harlem-born rapper, style icon, and cultural tastemaker has been named Ray-Ban’s first-ever Creative Director, marking a bold new era for the legendary eyewear brand.
Set to kick off with the ‘Blacked Out Collection’ in April 2025, this exclusive collaboration will fuse classic Ray-Ban aesthetics with Rocky’s modern, boundary-pushing vision. The collection is expected to feature mega-sized frames, gold-plated details, and ultra-black lenses, bringing an edgy, fashion-forward spin to the brand’s timeless designs.
Beyond Eyewear: A$AP Rocky’s Expansive Role
This partnership goes beyond designing sunglasses. Rocky’s influence will extend into brand storytelling, directing ad campaigns, and even redesigning Ray-Ban’s retail spaces, merging music, fashion, and the arts in a way never seen before.
“For nearly 80 years, Ray-Ban has been shaping culture,” the company shared. “Now, with A$AP Rocky leading the charge, we’re entering a new era of creativity and innovation.”
A New Chapter for Ray-Ban Studios
Ray-Ban has long been associated with cultural revolutions and style movements, and this partnership marks one of the most significant moments in its history. Since its launch in 2016, Ray-Ban Studios has celebrated music and fearless creativity, making Rocky the perfect fit for its evolving vision.
As a global trendsetter and artistic visionary, A$AP Rocky has consistently redefined boundaries across music, fashion, and culture. From his breakout 2011 mixtape to his latest album, Don’t Be Dumb, he has remained at the forefront of innovation. With this latest move, he’s bringing that same forward-thinking approach to one of the world’s most iconic brands.
The Future of Ray-Ban Under Rocky’s Creative Leadership
With A$AP Rocky at the helm, Ray-Ban is gearing up for a new wave of style and storytelling. Fans can expect the ‘Blacked Out Collection’ to be just the beginning of a fresh, fearless era for the brand—one that embraces both its rich history and the cutting-edge energy of today’s culture.
The ‘Blacked Out Collection’ drops in April 2025.
