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J. Cole Teases New Song On Burner Account

New J. Cole is on the way. The rapper took to his rumored burner account on Instagram to preview a snippet of a new song and some behind-the-scenes footage from…

J. Cole at the 2023 NBA Finals - Game Three

MIAMI, FLORIDA – JUNE 07: J Cole is seen in attendance during Game Three of the 2023 NBA Finals between the Denver Nuggets and the Miami Heat at Kaseya Center on June 07, 2023 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.

(Photo by Mike Ehrmann/Getty Images)

New J. Cole is on the way. The rapper took to his rumored burner account on Instagram to preview a snippet of a new song and some behind-the-scenes footage from the It’s All A Blur Tour: Big As The What?

The vlog is dubbed Might Delete Later: Vol. 2. On the song he raps: “Going to sleep at night, praying to God release the stress/Now I’m on G4 jets across the seas to decompress/My recent texts, how much you think? Hmm, decent guess!/They go, ‘Cole, who you gon’ kill on the feature next?”

This first vlog announcement arrived last month. The video referenced the Smack DVD series back in the 2000s, where fans could see behind-the-scenes footage of their favorite rappers. In the first vlog episode, he also previewed a separate track.

J. Cole Teases The Fall Off

During his tour with Drake, he told fans that his highly anticipated album is on the way.

"Right now, I’m at the tail-end of working on this album I’ve been working on for a long time," said Cole in a fan video of the concert. "It’s called The Fall Off."

In one of his first features of 2023, the North Carolina native got fans excited for The Fall Off.

"I’m thinkin’ about ya, I heard you just had you another lil baby/ Congratulations, I hope you got through it with no complications/ I find it amazing, the way that you juggle your kids, the biz, the fame, the bitches that’s hatin’/ They sit around waiting for you to fall off like the album I’m making," he raps on "To Summer From Cole."

The Fall Off was originally announced in 2018 on social media and is expected to be J. Cole's last studio album before he drops the mic for good. Before The Fall Off is to be released, Cole has a lineup of projects that will eventually lead to the last album. He's dubbed these projects "The Fall Off Era." He has already completed and released The Off-Season in that list of projects, which dropped in 2021.

J. Cole has mentioned The Fall Off, which is supposed to be his "last album," several times in his lyrics. Last year, Cole's manager Ibrahim Hamad hinted about The Fall Off. When Dreamville's official account asked what album would fans like to see the North Carolina rapper perform in its entirety, Hamad answered The Fall Off.

His reply garnered almost 10,000 likes and several hundred retweets.

The Fall Off was originally announced in 2018 on social media. Before The Fall Off is to be released, Cole has a number of projects that will eventually lead to it. He's dubbed these projects "The Fall Off Era." In that list of projects, he has already completed and released The Off-Season, which dropped in 2021.

J. Cole Teases Retirement

Last year, Cole cleared his Instagram account, and fans believed that he would be dropping It's A Boy, the next album on his list from 2018. However, there have not been any updates on that album either.

In 2020, the North Carolina native spoke to SLAM Magazine and wrestled with the idea of retirement but says he'll never actually reveal when he will stop creating music.

"Oh, bro, I’m super comfortable with the potential of being done with this s---. But I’m never going to say, Oh, this is my last album," he told the publication. He added the reason behind that is because he doesn't know how he'd feel in years to come. But says he's "doing all this work for a reason."

In 2023, he had a phenomenal feature run and one included his guest verse on J-Hope's "On the Street," where he rapped about continuing to create music.

"I contemplate if I should wait to hand over the crown/And stick around for a bit longer, I got a strange type of hunger/The more I eat, the more it gets stronger."

Take a look at five times J. Cole has mentioned The Fall Off below:

"1985 (Intro To The Fall Off)" - J. Cole 'KOD' (2018)

One of J. Cole's first mentions of The Fall Off is from 2018 on "1985." While he doesn't mention the forthcoming album in the lyrics, he mentions it in the subtitle of the song. The full name of the song is "1985 (Intro To The Fall Off)" seemingly marking the beginning to the end. The song closes out Cole's 2018 album KOD.

"my.life" - J. Cole ft. 21 Savage and Murray 'The Off-Season' (2021)

While it was three years since Cole mentioned The Fall Off, there was no subtitling like he did in 2018. In the song, "my.life" Cole gives fans a direct response to the album. "After The Fall Off, I promise I'm comin' and sellin' out Wrigley's," Cole raps referring to his album and the Chicago Major League Baseball field. Although Cole mentions the album he doesn't give any clarity to fans on what or when to expect the project. "my.life" was nominated for Best Rap Song and Best Rap Performance in 2022.

"First Person Shooter" - Drake ft. J. Cole 'For All The Dogs' (2023)

In one of the first songs from Drake and J. Cole together in years, the North Carolina native takes the grand opportunity to mention his album. "I'm namin' the album The Fall Off, it's pretty ironic 'cause it ain't no fall off for me," Cole raps. While, he mentions the album as he flexes about his rap skills, fans are still without answers.

The KOD rapper earned his first No. 1 on the Billboard Hot 100 with the track. He later commented on the song during his interview on Lil Yachty's A Safe Place Podcast. "I love Drake and I love that I’m a part of that moment with him with Michael Jackson. But it’s like, bruh, I’m grateful I’m a part of it, but if that other song ["IDGAF"] would’ve went number one, n----, I’m still grateful I’m a part of it." "IDGAF" featuring Yeat took the No. 2 spot on chart. Drake is tied with Michael Jackson for the most number of singles by a male solo artist on the Billboard Hot 100 with 13.

"To Summer From Cole (audio hug)" - Summer Walker ft. J. Cole 'Clear 2: Soft Life EP' (2023)

In "To Summer From Cole (audio hug)," Cole praises Summer Walker for her artistry, being a good mother, and holding R&B down. He also uses his verse to speak on The Fall Off. "They sit around waitin' for you to fall off/Like the album I'm makin,'" he raps comparing his album title to how fans hate on the R&B singer. "To Summer From Cole (audio hug)" is the first track on Clear 2: Soft Life. Walker earned her first solo Grammy nomination for Clear 2: Soft Life for Best R&B Album at the 2024 GRAMMYS.

"Adonis Interlude (The Montage)" - J. Cole 'Dreamville's Creed III Soundtrack' (2023)

Cole and his Dreamville signees soundtracked Creed III starring Michael B. Jordan and Johnathan Majors. On "Adonis Interlude (The Montage)" Cole raps, "Just cop The Fall Off and he'll explain." Unlike the other mentions of the album it seems that Cole gives a little more insight for the project with the following lines, "Is it the end of the chapter, happily ever after?/Bet this gon' be the year that fulfill his reign, mane." The last line ends the song and any other information lyrically about the project at this time.

Autumn Hawkins is the National Hip-Hop and R&B writer for Beasley Media, currently residing in New Jersey. Prior to working at Beasley Media, she was in broadcast news as an entertainment producer. When she's not impatiently waiting for Beyoncé to drop new music, she is reading, shopping, or planning a vacation.