HBCU in Detroit Opens New State Of The Art Footwear Studio
Students at Pensole Lewis College Detroit have the chance to design and manufacture shoes at the Foot Locker Footwear Creation Studio. Foot Locker and PLC Detroit officials believe the studio’s influence will extend well beyond its walls. 200 Walker Street hosted a grand opening ceremony Wednesday morning that was attended by a number of state and local leaders and community stakeholders.
PLC Detroit President D’Wayne Edwards, spoke with the media about the partnership with Footlocker and how this will impact the school saying, “You don’t see it at many schools the way that we have laid it out, and our partnership with Foot Locker allowed this to happen. You have every machine that you need to make a pair of dress shoes, sneakers, or boots all in there.”
HBCU in Detroit Opens New State Of The Art Footwear Studio
There is only one historically black college or university in the nation, with their main focus being with the design program and that’s PLC Detroit. PLC was founded nearly 100 years ago as Lewis Business College, but due to a decline in enrollment and the college loosing its accreditation, it closed sadly its doors in 2015. In 2021, Edwards reestablished the college, bringing decades of experience in footwear design to PLC.
Foot Locker Chief Operations Officer Elliot Rodgers is excited about the opportunity to work with PLC Detroit saying, “We are super excited to have the opportunity to inspire the next generation of creators,” per Yahoo Finance. Foot wear is a huge market especially in black community. Brands like Nike, Jordan and Adidas have made impact not only in sports, but in urban streetwear as well. They are the reason a lot of kids get into designing clothing and sneakers because of how popular their brands are. Footlocker has played an instrumental part in the distribution of these brands as well. Kids everywhere are always excited to see the latest fashion trends when they enter a Footlocker location. This collaboration should be something to shake up the culture for years to come.
Top 8 Hip-Hop Sneaker Collabs: Music Meets Footwear
Hip-hop culture goes way beyond the music. It includes various elements, from footwear choices shaping fashion trends to graffiti and breakdancing. Hip-hop has significantly impacted culture and continues to play a substantial role.
Examples include the popularity of Tommy Hilfiger monograms worn by figures like Aaliyah and the trend of baggy overalls that dominated the late 1980s and early 1990s. Hip-hop artists had a defining influence on the fashion of that era.
“My Adidas”
Footwear has always held a special place in hip-hop culture, and sneaker culture has become closely intertwined with music and style. The Adidas Superstar, introduced in 1970 as a basketball shoe, has experienced various waves of popularity. It was embraced by hip-hop artists, notably highlighted by Run DMC, who incorporated the Superstar into their identity, particularly with their track “My Adidas.”
“Stompin’ in my Air Force Ones”
Air Force 1s have consistently been a staple in hip-hop’s choice of footwear. Similarly to Run DMC’s impact with “My Adidas,” hip-hop artist Nelly contributed to one of the prominent sneaker anthems of the early 2000s with his song “Air Force Ones.” The Air Force 1 remains a classic option for sneaker enthusiasts.
Another iconic sneaker is the Air Jordan 1. It marked the initial collaboration between Michael Jordan and Nike, representing a basketball shoe and a status symbol. Its influence extended beyond the basketball court, becoming an iconic urban fashion sneaker. The story of this show was recently told in the Ben Affleck-directed film, Air.
Sneakers and boots
During the late 1980s and early 1990s, the Timberland boot became a preferred choice of hip-hop artists. Personalities like Kanye West, the Notorious B.I.G., and Tupac frequently wore the 6″ Timberland boots. Originally designed for laborers, they were adopted by New York City residents for their durability and weather resistance.
K Swiss also found a place within hip-hop culture, highlighted by the documentary “K-Swiss California Love” following Snoop Dogg and Tupac’s involvement with the brand.
Footwear and music merge
People have eagerly lined up outside physical stores for new sneaker releases for decades. This enthusiasm for sneakers remains strong today, with many artists and celebrities collaborating with beloved brands, continuing the evolution of sneaker culture.
Check out some of the top sneaker collaborations.
12 Best TV Shows Centered On Hip-Hop
This year marks the 50th anniversary of hip-hop, with festivals taking place worldwide. Festivities include concerts, tours, battles, competitions, exhibitions, and more. Featuring beloved DJs, MCs, breakdancers, beatboxers, graffiti artists, and many other talented people coming together to celebrate this milestone.
Hip-hop has proven to be more than just a music genre. One domain where its influence has had an impact is television. In its early days, hip-hop faced significant criticism and was often subjected to harmful stereotypes perpetuated by mainstream media. However, as hip-hop artists continued to defy expectations and prove their talent, television gradually began to reflect this shift. Shows like The Fresh Prince of Bel-Air, which starred Will Smith, and In Living Color, which showcased a diverse cast and featured hip-hop elements, helped challenge stereotypes and introduced a new narrative on TV.
Hip-hop’s TV influence
As hip-hop’s popularity skyrocketed, it started influencing TV storytelling. Shows like Empire and Power integrated hip-hop culture into their narratives, offering a glimpse into the music industry and the life of artists. Additionally, hip-hop-themed reality TV competitions, such as Rhythm + Flow and The Rap Game, have provided aspiring artists with a platform to showcase their talent and win industry recognition. These programs have allowed viewers to connect with hip-hop on a deeper level and gain insights into the art form.
Hip-hop’s impact on television goes beyond fiction. Docuseries like Hip-Hop Evolution and Unsung give us an inside look into influential artists’ lives and the genre’s history. These shows educate and celebrate hip-hop’s cultural significance, winning hearts worldwide. Hip-hop now drives TV commercials, featuring artists and their music to boost product appeal.
From its early days battling stereotypes to its current influence on various TV formats, hip-hop has revolutionized television in countless ways. Its ability to inspire creativity, break barriers, and foster inclusivity has forever changed the small screen landscape. As we continue to celebrate the genre’s milestones and significant impact on society, hip-hop’s journey on television is far from over. With its continued growth and evolution, hip-hop will undoubtedly leave an enduring legacy, shaping television for future generations.