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Jordan Peele has been on the right track when it comes to making thriller films. His latest film, “NOPE” seems to be continuing his hot streak of chilling thriller movies. According to Universal Pictures, Jordan Peele’s third movie grossed $44 million in North America this weekend. The film, which opened in 3,785 theaters in the U.S. and Canada, is Peele’s most expensive to date with a reported $68 million production budget, excluding marketing and promotion costs. This is Peele’s third consecutive No. 1 opening movie at the North American box office, and the biggest opening for a Peele original script since his 2019’s hit movie “Us.” This weekend, analysts were expecting the science-fiction film to make around $50 million, so the film fell a bit short of their expectations, but still did amazing. The film stars Daniel Kaluuya, Keke Palmer, and Steven Yeun. Kaluuya, plays a Hollywood horse wrangler who is dealing with some extraterrestrial problems. According to film critics, the film pays homage to UFO films like “Close Encounters of the Third Kind” and “Signs.” and is currently resting at 83% on Rotten Tomatoes.

Jim Orr, Universal’s president of domestic distribution said, “Jordan Peele crafted an incredible film, and it is absolutely something that should be seen on the big screen.” Orr also said, “It’s a great number. It’s amazing how broadly it’s playing too.”

Thursday previews brought in about $6.4 million for the film. It grossed $19.3 million by Friday. Approximately 68% of the opening weekend audience was aged 18 to 34, which is considered the “sweet spot” for horror movies. According to exit polls, 35% of the audience was Caucasian, 33% Black, 20% Hispanic, and 8% Asian. In addition, there was about $5.2 million worth of tickets sold for “Nope” in IMAX, which accounted for about half of its first weekend earnings.

IMAX CEO Rich Gelfond said, “It’s incredibly gratifying to see a visionary like Jordan Peele, who represents a new generation of filmmakers, use our technology in pioneering ways and create an experience meant to be seen in IMAX.” The film is said to began its international rollout on Aug. 12, so Peele along with everyone who contributed to the movie, are hopeful the film will continue its success overseas.