If you have ever been downtown on Woodward Ave and walked past the Under Armour store and told yourself “I’m going to check that place out one day,” you might want to hurry. After nearly five years of operation in downtown Detroit, Under Armour is closing its doors. A spokesperson confirmed Wednesday that the athletic apparel retail store would be closing on January 15. Under Armour released a statement saying “As part of our normal course of business, we consistently evaluate our store footprint and make decisions according to our retail strategy… Following a detailed evaluation of our multi-year direct-to-consumer strategy, we determined that this location no longer aligns with our long-term plans. We thank our Detroit-based teammates and customers for their loyalty and remind customers that they can continue to shop on UA.com.”
Due to a rise in online shopping and the COVID-19 pandemic, retailers big and small are reevaluating their store footprints. Following the closure of the Woodward store, Under Armour will only have stores in Auburn Hills, Birch Run, Byron Center, and Howell, according to the company’s website. It is unclear how many employees would be impacted by the closing and what will replace the store after it closes. Detroit, what are your thoughts?