Taco Bell is testing out a new taco subscription service in select stores that could likely attract many of their super fans.
Per CNBC, the “Taco Lover’s Pass” is currently being tested in 17 locations in Tucson, Ariz. this fall. The pass, which ranges from $5 to $10 per month, allows subscribers to order one crunchy taco, soft taco, Doritos Locos taco or spicy potato soft taco for 30 days via the Taco Bell app.
CNBC notes that with this new subscription, Taco Bell is hoping more customers will download and use their app, build buying habits and, of course, order more food along with that lone taco.
Whether or not the “Taco Lover’s Pass” will be implemented at all Taco Bell locations is currently unknown, but since this author is a big Crunchwrap Supreme stan, fingers crossed on a potential deal involving that delicious menu item.