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Miller Lite is trying something a little different with their latest campaign: They’re giving away free beer to people who actually “unfollow” them on social media.

USA Today shared a MillerCoors study that says half of drinkers aged 21 to 27 meet with their close friends in person on a less than frequent basis. Their solution? Offer people free Miller Lite as a way to get more people to see each other face-to-face.

How do you take advantage of this deal? Text “UNFOLLOW” to 49375 along with screenshots proving you’ve unfollowed Miller Lite on Facebook or Instagram. You’ll then receive a link where you will upload a receipt from your purchase of Miller Lite, and then Miller Lite will offer you up to an $8 credit via PayPal.

This offer lasts until November 29, or while supplies last.  The complete details can be found at MillerLite.com.

Erica Banas is rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.