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LOS ANGELES, CA - APRIL 13: Recording artist Eminem performs onstage at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for MTV)

Looks like Eminem is entering into the pharmaceuticals business, at least, fictionally. 

Paul Rosenberg shares a photograph of Yelawolf’s new album, but what is behind the album is what’s important. Sorry, Yelawolf.

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

876 Likes, 37 Comments - Paul Rosenberg (@rosenberg) on Instagram: "Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27!..."


See the ad? If the backward E for this new drug isn’t enough for you, how about these helpful clues from the drug’s website:

  • “Seize The Moment” – “Sing For The Moment”
  • “Revival could be ‘music to your ears'”
  • The drug site itself says “In non-clinical studies, 100% of REVIVAL patents experienced AR symptom relief vs. 0% taking a bullsh*t placebo.”
  • “Are allergic to midwestern tympanic stimulators.” Tympanic = part of the ear, Midwestern = Eminem from Detroit, MI = Midwest.
  • Brain Damage as a symptom –  “Brain Damage” as a song from Eminem’s catalog.
  • “Light-leggedness,” “sweaty palms,” “Gluten sensitivity” = “His palms are sweaty, arms are heavy, there’s vomit on his sweater already, mom’s spaghetti.” AKA “Lose Yourself” lyrics.

Eminem - Lose Yourself [HD]

feat. Eminem from the movie 8 MILE No copyright infringement intended. All contents belong to its rightful owners. This is for entertainment purposes only.

  • The site lists as a footnote that “REVIVAL does not cause these side effects, but if you have them you should for sure seek medical attention, “I need a doctor.” = “I Need A Doctor,” Eminem, Skylar Grey, Dr. Dre.

Dr. Dre - I Need A Doctor (Explicit) ft. Eminem, Skylar Grey

Get COMPTON the NEW ALBUM from Dr. Dre on Apple Music: Music video by Dr. Dre performing I Need A Doctor featuring Eminem and Skylar Grey (Explicit). © 2011 Aftermath Records #VEVOCERTIFIED on Aug. 17, 2012.


The beginning of the video says “It’s easy to Lose Yourself,” while the final words in the video on the drug’s website says “With REVIVAL, I won’t waste my one shot.”

I’m sold, well played Eminem and Paul Rosenberg. Well. Played.


Amy Cooper is ready to drop bombs, but she keeps on forgetting what she wrote down. 

Erica Banas is rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.